FAQ:How often should my company post on social media?
Frequency will be determined by the amount of time you are willing to invest in social media as a whole, so perhaps a different way to look at this is – what is a schedule that you are likely to keep up with? Going months without posting to your social page, or never responding to users’ comments is a telltale sign that your brand is not engaged with the audience, thus hurting your online image. We recommend posting at least once a week to show that you are active. Insight provides clients comprehensive social media strategies, including posting schedules, to ensure the highest return for their marketing investment on social media channels.