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Clearly Creative

Are a Tagline and a Slogan the Same Thing?

April 4, 2022

While people often use the terms tagline and slogan interchangeably, they are actually different marketing tools.  A lot of the confusion comes in because they […]

Insight’s Founding Partner Retires

March 28, 2022

Candy Van Dam, who co-founded Insight in 2003 with Doug Moss, will be stepping back from her career at the end of March, marking 19 […]

Only 2% of Consumers Won’t Be Buying Through Social Media

March 20, 2022

Almost everyone realizes that social media platforms offer a major selling opportunity. But according to a recent study by industry experts, they learned that in […]

Insight Takes Home 10 Service Industry Advertising Awards

March 10, 2022

The Annual Service Industry Advertising Awards is the only advertising awards show that focuses solely on the service industry. This year’s show, the organization’s 19th, […]

Are Your Brand Assets Up to Snuff?

March 1, 2022

Brand assets can be incredibly valuable and translate into business success. For example, Apple’s brand assets are estimated to be worth more than $263 billion […]

AVA Digital Awards recognizes Insight with Platinum and Gold

February 16, 2022

Marketing professionals understand that digital is a key part of today’s successful marketing programs. This naturally means to be successful online requires websites and marketing […]

4 Ways to Grow Your Website Conversion Rate

February 9, 2022

For most businesses, website sales are a major driver of business. When it comes to selling online there’s a lot of competition. Website conversions —  […]

Is audio-only the next big thing in social media?

January 25, 2022

New social media platforms are launching all the time. Most don’t catch on and quietly disappear. Even huge companies have failed at launching new platforms […]

Looks like 2022 is going to be a Veri Peri year

January 14, 2022

Since 1963 the Pantone Matching System has been used by marketing, design, printing  and other industries to provide color identification that is extremely specific. You […]