When the Clear Creek County government in Colorado wanted to increase their transit ridership, their first stop was Insight Marketing Design. We immediately got on board by developing a new brand, graphics and marketing that reflected the natural beauty and energy of this stunning part of the state.
Logo Identity & Design
A big benefit of riding the Roundabout is that it takes the stress out of getting around. We reinforced that idea by creating a fun logo that features bright colors and a welcoming feel.
Print Design & Copywriting
More than just a bus schedule, this brochure promotes all the benefits of riding the Roundabout and visually links the service to the busses people see all around the county.
Signage, Art Direction & POP
Insight designed the Roundabout bus stop signs to be visually interesting while also promoting the many places the busses stop.
Graphic Design & Billboards
Promoting the bus service on outdoor boards creates instant recognition when visitors and locals see the fleet around the county. The rolling billboard effect of the bus wraps combined with the bus on actual billboards is definitely a win-win for Roundabout.
Scripting, Radio Production & Media Placement
Clear Creek County can experience heavy traffic due to the many people who visit the area. It makes sense to reach people who are sitting in traffic with a fun, memorable message that there is a smarter and easier way to get around.
Branding & Identity Materials
Some would call them busses. We saw them as an opportunity to promote the brand all over the county. With their eye-catching graphics, they are the perfect way to drive up ridership.
Experiential Design, Graphic Design & Illustration
Bold and exciting, the designed bus wraps on the Roundabout fleet make a statement coming, going and everywhere in between.
Graphic Design & Illustration
Featuring original illustrations and graphic elements created by Insight, Roundabout’s visual brand blends the wilderness feel of the area with a sense of whimsy.
Digital & Social Media
What’s better than a digital ad? One that rolls just like the real busses. Motion makes these digital and social ads real eye-catchers.