Dakota Lions Sight & Health is a non-profit organization that recovers tissue used for eye transplants and medical research purposes. They asked us to show them how their story could reach more people to allow them to help even more people. We created a series of videos along with digital and printed material that spoke to both consumers and medical professionals to ensure their vision is realized.
Graphic Design & Magazine Advertisements
Once eye tissue is recovered it must be transplanted quickly to ensure success. This magazine advertisement was created to remind physicians that Dakota Lions Sight & Health is a local eye bank that needs physician support in order to accomplish their mission.
With a subject as life changing as eye transplantation there are a variety of people who care about the work Dakota Lions Sight & Health does. Insight created a social media strategy and executions that reached everyone from medical professionals to donor families, recipients and the general public.
Online Videos & Broadcast Production
A big part of the Dakota Lions Sight & Health efforts involve working with tissue donor families and recipients. This long form video was shot with real people in a cinema verite style to capture the immense impact eye donation has on the lives of so many.
Infographic & Collateral
Insight created this informative infographic to remind the medical community that not only was Dakota Lions Sight & Health a non-profit but also one of the best providers in the nation.
Design & Direct Mail
Dakota Lions Sight & Health was on the forefront of a new procedure for preparing cornea tissue for implant. This mailer was created to inform surgeons that our client was not only delivering the tissue they required, but also leading the way in technology that made their efforts more efficient and successful.
Television Commercials & Media Buying
Insight edited the long form videos to create a series of 30 second broadcast television commercials. The goal was to build awareness and support for the important work their local eye bank does every day.