The South Dakota Governor’s Office of Economic Development hired Insight Marketing Design to develop a campaign to increase awareness that E15 is a safe blend of ethanol fuel for all vehicles 2001 and newer. Increased consumer confidence in the fuel, in turn, helped increase sales for South Dakota fueling stations as well as economic development for farmers across the state who grow corn to support ethanol production. The department also needed assistance driving traffic to Insight developed a print poster to promote the website, complete with a subtle spot varnish.