The South Dakota Governor’s Office of Economic Development hired Insight Marketing Design to develop a campaign to increase awareness that E15 is a safe blend of ethanol fuel for all vehicles 2001 and newer. Increased consumer confidence in the fuel, in turn, helped increase sales for South Dakota fueling stations as well as economic development for farmers across the state who grow corn to support ethanol production. The department also needed assistance driving traffic to sdreadytowork.com/amazing. Insight developed a print poster to promote the website, complete with a subtle spot varnish.
Graphic Design & Illustration
You can see the spot varnish treatment in this view of the poster.
Graphic Design & Illustration
The poster was designed to drive traffic to: sdreadytowork.com/amazing.
Graphic Design & Illustration, Non-Traditional Marketing
Fillboards were utilized directly at the point-of-purchase to educate consumers.
Graphic Design & Illustration, Non-Traditional Marketing
Pump toppers created consumer awareness during fueling.
Graphic Design & Illustration, Non-Traditional Marketing
A custom illustration of a friendly corn family was created to help make the connection in the consumer's mind.
Graphic Design & Illustration, Media Placement
Billboards across the state of South Dakota created awareness among South Dakota drivers to use E15 in their 2001 and newer vehicles.
