An on-campus sculpture was the inspiration for a new logo and identity materials intended to portray a more contemporary look and attitude for the two-year community college. Education recruitment materials position the school as a cutting-edge tech school that prepares students for a global world.
"Bright Future" Campaign
Lake Area Tech’s “Bright Future” campaign began with an on-campus photo shoot, capturing images of students, programs, instructors and iconic locations on campus. The photos were the centerpiece of the 2018 view book, direct mail and collateral pieces. The view book utilized students wearing sunglasses to highlight the “bright future” concept. The cover page of the view book featured actual, tinted lenses to reinforce the campaign concept.
Workforce Diversity Magazine Ad
Lake Area Tech’s Workforce Diversity ad ran in a 2018 issue of Delta Airlines’ Sky Magazine, which focused on America’s changing workforce. Insight created an ad using original photography and actual Lake Area Tech students with the message that Lake Area Tech is training tomorrow’s workforce today.
Graphic Design & Illustration
The 2017 recruitment campaign viewbook includes special treatments such as spot pearlescent UV ink, embossed logo and rubber band binding. Combined, these all make it very eye-catching to prospective Lake Area Tech students.
Graphic Design & Illustration, Media Placement
2017 campaign billboard.
Graphic Design & Illustration
Division cards were designed for post card mailings.
Graphic Design & Illustration, Digital
The 2017 digital campaign featured an expandable gmail ad.
Graphic Design & Illustration, Digital
Online Google display ads were utilized in the 2017 campaign.
Graphic Design & Illustration
Lake Area Tech's latest recruitment campaign uses a travel journal theme for the view book and other print collateral.
Graphic Design & Illustration, Media Placement
A series of three billboards create awareness for Lake Area Tech throughout eastern South Dakota.
Brand Development, Graphic Design & Illustration
The logo in Lake Area Tech's identity package features a multi-layer emboss/deboss technique.
Graphic Design & Illustration
A series of original illustrations represent the school's primary programs.
Brand Development
An on-campus globe sculpture was the inspiration for Lake Area Tech's new logo and brand identity.
Media Placement, Video, TV & Radio
The school's musical signature includes multiple cuts, including full sings, full instrumentals, donuts and other versions.
Media Placement, Video, TV & Radio
The original illustrations were animated and used the school's original music in a series of 30-second television spots.
"Be Unstoppable" Superheros
Insight’s executive creative director Doug Moss created original illustrations positioned Lake Area Tech programs as iconic superheroes. These illustrations were used on a 3D direct mail project and were also made into “larger than life” stand-ups that are used at events and throughout campus.
"Hear Us Roar" Magazine Ad
Lake Area Technical Institute – USA Today “Hear Us Roar” Newspaper Ad Lake Area Tech’s Aspen Award put a national focus on the two-year community college. When USA Today contacted the school regarding a “Women in Skilled Professions” special issue, Lake Area Tech asked Insight to create an ad for the special issue. The “Hear Us Roar” ad, targeted at businesses and HR professionals, told the story.
Media Placement, Video, TV & Radio
2017 recruitment campaign See Yourself Succeed TV.
Graphic Design & Illustration
Circular social media cards bring a unique flavor to the 2017 campaign. They are printed on a semi-transparent plastic substrate.
Graphic Design & Illustration
The TECH Days poster was designed to communicate special recruitment efforts for high school juniors and seniors.
Graphic Design & Illustration, Media Placement
A full page, full color ad was designed for placement in print publications.
Media Placement, Video, TV & Radio
The "Big Skills" television commercial serves up an exciting future from Lake Area Tech grads.
Graphic Design & Illustration
A 2015 college view book that doesn't look like any other college view book was the perfect solution for the college that doesn't look like any other.
Graphic Design & Illustration, Media Placement
This rugged, unique looking magazine ad highlighted Lake Area Tech's unique advantages.
Graphic Design & Illustration
Insight created a series of mailers that reminded prospective students of the value of a tech school education.
Graphic Design & Illustration
An oversized poster was designed by Insight to be hung in high school guidance counselors offices as a reminder of Lake Area Tech's national ranking.
Media Placement, Video, TV & Radio
Take a look at a recruitment TV spot that captures the determination and focus that is common in Lake Area Tech students.