Rausch Granite Monuments has been making beautiful personal and civic memorials for over 85 years. When it was time to update their brand and see some solid marketing results they asked Insight Marketing Design. We created a new look and new brand voice while retaining Rausch’s rich heritage and long family story.
Brand Kit, Brand Development, Graphic Design & Illustration
This sales kit was designed to walk people through the process of deciding on a monument that best represents themselves or their loved ones. The die cut on the top of the box reveals a reflective, red foil logo on the cover of Rausch Granite’s brand brochure. The brand brochure highlights the hands-on skills needed to design a custom monument that can stand the test of time. Also included in the kit are a granite color swatch booklet, a personal step-by-step brochure and a branded pen to jot down notes.
Digital Design, Programming, Website Development
Rausch craftsmen use a combination of old-world skills and state-of-the-art technology to create memorials. Insight designed the website with warm colors and evocative photography to reflect their passion. Particular attention was paid to ensure the copy was comforting and informative for those memorializing a loved one.
Original Photography, Retouching, Design
Insight produced original photography for Rausch Granite Memorials that showed off the beauty of the materials and the old-world craftsmanship that goes into creating every memorial.
Social Media, Branding, Online Marketing,
Insight helps keep the conversation going by managing Rausch Granite’s social media sites. In addition to posts, responses and monitoring, we also create effective promoted social media outreach.
Digital Design, Banner Ads, Remarketing
Digital display advertising is about creating brand awareness, so Insight designed these uniquely shaped image ads to stand out in the crowded online marketplace. The ads grab attention while immediately conveying relevant information about the client’s services.
Logo Design and Branding
Rausch Granite Interiors, a division of Rausch Granite, is focused on granite surfaces for interior design use. Insight created this logo to reflect the luxury and elegance that is a hallmark of this division’s products..