Rausch Granite Monuments has been making beautiful personal and civic memorials for over 85 years. When it was time to update their brand and see some solid marketing results they asked Insight Marketing Design. We created a new look and new brand voice while retaining Rausch’s rich heritage and long family story.
Digital Design, Programming, Website Development
Rausch craftsmen use a combination of old-world skills and state-of-the-art technology to create memorials. Insight designed the website with warm colors and evocative photography to reflect their passion. Particular attention was paid to ensure the copy was comforting and informative for those memorializing a loved one.
Original Photography, Retouching, Design
Insight produced original photography for Rausch Granite Memorials that showed off the beauty of the materials and the old-world craftsmanship that goes into creating every memorial.
Social Media, Branding, Online Marketing,
Insight helps keep the conversation going by managing Rausch Granite’s social media sites. In addition to posts, responses and monitoring, we also create effective promoted social media outreach.
Digital Design, Banner Ads, Remarketing
Many people like to ensure that they have their loved ones’ personal memorial before Memorial Day. This online marketing campaign was created to make sure they could order the perfect remembrance before the holiday arrived.
Logo Design and Branding
Rausch Granite Interiors, a division of Rausch Granite, is focused on granite surfaces for interior design use. Insight created this logo to reflect the luxury and elegance that is a hallmark of this division’s products..