As part of South Dakota’s economic development program, Dakota Roots helps hundreds of companies across the state connect with a capable, talented workforce. The scope of work for Dakota Roots included a new logo, collateral materials and a website. With the launch of the website, Insight developed several multi-media campaigns, including “Home for the Holidays,” a statewide campaign for the Department of Labor. The goal of all these campaigns is to bring qualified workers into South Dakota’s labor force.