The goal of the Sioux Falls Federal Credit Union marketing campaign, “Better U,” was to communicate the difference between banks and credit unions.The positioning was employed in the credit union’s personal and commercial campaigns. Television, billboards, print materials and signage explain why “Better is Smart,” “Better is Good Business,” and “Better is the Key.”
Graphic Design & Illustration, Media Placement
Mortgage lending was a key component in the Better U campaign.
Graphic Design & Illustration, Media Placement
A series of newspaper and magazine ads provided consistent messaging and branding.
Graphic Design & Illustration, Media Placement
Commercial banking print ads targeted business owners in local business publications.
Brand Development
Insight created a unique brand and positioning line for the Better U campaign.
Experiential Design, Graphic Design & Illustration
In-bank signage provided brand consistency and messaging.
Experiential Design, Graphic Design & Illustration
The Better U campaign provided a platform for promotions.
Graphic Design & Illustration, Media Placement
Print advertising targeted younger demographics with Sioux Falls Federal Credit Union's digital products.
Digital & Social Media
Insight created a Facebook campaign to increase the credit union's online audience.
Media Placement, Video, TV & Radio
Live action talent interacted with 3-dimensional graphics in the Better U television campaign.
Media Placement, Video, TV & Radio
Not your average bank commercial.