The South Dakota Department of Public Safety wanted their many departments to come together under a unified brand voice and identity. We were able to accomplish that with a new identity including logo, identity package and website that houses all of the departments in one convenient place.
The South Dakota Department of Public Safety organized all of their departments under dps.sd.gov. This provides a central place for visitors to efficiently find the department they need.
Brand Development, Graphic Design & Illustration
After the logo was developed, a unified brand was carried through a complete identity package including letterhead, business card and envelope.
Insight Marketing Design created a logo for the South Dakota Department of Public Safety. Blue and gray tones were used to convey a feeling of safety combined with subtle references to police, fire and highway safety imagery in the letter forms.