Sure, everyone eats turkey at Thanksgiving. But what about Christmas and Easter? The SD Poultry Association’s food industry marketing campaign repositioned “the perfect protein” for anytime…Christmas, Easter and summertime!
Television, print and online media, along with the www.turkeyanyday.com website, have increased turkey consumption throughout the year.
Graphic Design & Illustration
Insight Marketing Design created original illustrations for each of the Poultry Association's campaigns.
Brand Development, Graphic Design & Illustration
The association's new logo combined a custom icon and word mark to create a fresh, warm brand.
Graphic Design & Illustration, Media Placement
Print ads are placed in women's magazines.
Brand Development, Graphic Design & Illustration
The new identity package presented a clean, professional image -- with a smile. Gobble, gobble, gobble.
Media Placement, Video, TV & Radio
A radio campaign positioned turkey as the holiday meal that will have everyone singing your praises.