The South Dakota Secretary of State’s website is the information hub for voters and politicians, for businesses seeking forms and resources, and for private citizens who need permits and other information. With such diverse visitor needs, the user experience and navigation on the new site needed to be clearly defined and easily understood. Insight’s navigation strategies met those goals, in addition to designing a visually engaging site that is receiving recognition on a national level.
Brand Development, Icon Creation & Design
South Dakota’s Secretary of State deals with businesses, government officials and citizens. Insight created a new brand design that reflects the office’s importance while also portraying a commitment to accessibility to all.
Web Design, Content Management & Programming
Deep content and the ability to update this website quickly were vital to allow this state government site to deliver what citizens need, when they need it. Featuring custom designed icons and corresponding colors to streamline navigation, the site delivers on the promise of open and responsive government.