You can’t miss a shiny grain bin standing high above an agricultural field. Superior Grain Equipment came to Insight Marketing Design to make sure their marketing also outshined their competition. Our work features real farmers and speaks to real storage and protection solutions farmers need to make the most out of every season.
Graphic Design & Illustration
The agricultural industry is all about authenticity. Which is why Insight went to real Minnesota farms to photograph actual farmers in the farm equipment they use to make their living.
Brand Development, Graphic Design & Illustration
Over the years, Superior Grain Equipment’s logo had morphed into multiple different looks for various applications. Insight re-defined and standardized the logo to create a consistent brand look. A brand style guide was also developed to ensure proper usage throughout all marketing materials.
Website Development, Programming & Digital Design
Chock-full of information and helpful tools, the Superior Grain Equipment website was designed to be as easy to use on a desktop as it is in a field. Intuitive navigation and bold calls to action help keep this bin manufacturer brimming with interested customers.
Online Marketing & Digital Media Placement
A robust digital ad campaign helped drive traffic and conversions for Superior Grain Equipment. A targeted approach ensured we reached the right people, right when they were ready to buy.
Graphic Design & Illustration, Media Placement
Insight created a series of print ads targeting producers that feature original photography of actual farmers with messaging that reflects Superior Grain Equipment’s deep understanding of what protecting a harvest really means.