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Clearly Creative

Every brand has a story to tell

Insight offers the expertise, experience and passion to share your brand story in a way that gets results.

Whether you have a brand that needs to be refreshed or are a new company ready to make an impact, our team of brand story experts can be counted on to deliver on your expectations.

Connect with Insight today to increase awareness, grow market share and reach your goals.

more than a logo A Brand is the promise of each experience a customer will have with your company

While a logo is not a brand, it is a key element of the many components that form a brand identity. The “brand” of a company is represented by every touchpoint – all interactions and exposures – with consumers. Each one leaves an impression on our subconscious. When the time comes to make a choice, consumers attach a value to collective impressions they’ve experienced. Some might be lasting impressions, while others may be very recent.

When a purchase is made, the consumer is not only buying a product or service, they are purchasing the brand.

Insight’s branding capabilities include:


  • Define your strategy, messaging and brand parameters
  • Show how the idea unfolds in each medium
  • Thoughtfully designed recommendations to fit your goals


  • Logo design or updating
  • Positioning statement / tagline
  • Award-winning creative work
  • Integrated marketing programs
  • Unexpected, attention-getting executions


  • PR strategy & planning
  • Press release writing and distribution
  • Media outreach
  • Traditional and broadcast PR
  • Editorial writing & design


  • Brand audits
  • Research with national, regional or local data
  • Primary & secondary market research
  • Target audience analysis
  • Focus groups and online surveys
  • Competitive analysis
  • In-person / phone interviews