more than a logo A Brand is the promise of each experience a customer will have with your company
While a logo is not a brand, it is a key element of the many components that form a brand identity. The “brand” of a company is represented by every touchpoint – all interactions and exposures – with consumers. Each one leaves an impression on our subconscious. When the time comes to make a choice, consumers attach a value to collective impressions they’ve experienced. Some might be lasting impressions, while others may be very recent.
When a purchase is made, the consumer is not only buying a product or service, they are purchasing the brand.
Insight’s branding capabilities include:
Define your strategy, messaging and brand parameters
Show how the idea unfolds in each medium
Thoughtfully designed recommendations to fit your goals