Insights:Marketing Insights: Do you need a video or a video campaign?
In the advertising industry, the term “video” used to refer to “a 30 second spot” or when the budget allowed, it was “a 60 second spot.” Those days aren’t gone. But, they have morphed.
Television advertising is still a great medium for local, regional, national and international clients to tell their stories. But today’s digital channels have created more opportunities for videos. And those videos aren’t limited to 30 or 60 seconds. Because they’re not slotted into commercial pods, the videos can be as long or as short as needed to communicate the message.
Throughout the years Insight Marketing Design has developed video projects with a variety of executions, including live-action, animation, stop motion, time lapse and motion graphics.
These projects were all created for specific reasons:
• TV commercials
• Public service announcements
• Cinema advertising
• Online pre-roll ads
• Viral videos
• Informational tradeshow videos
• Branding for TV pilots
• Music videos
• How-to videos
• Teaser videos
• Conference show introduction videos
What has remained consistent through the years, is Insight’s pursuit of fresh ways and new channels in which to use these videos. Sometimes, with some simple edits or modifications, a TV campaign can be adapted for other channels, increasing the value of the project.
So, the next time you have a video project, think about the possibilities in today’s friendly, online landscape. You might be surprised at how many people you can reach when you turn your video project into a video campaign.