July 2014

New Client Website Launch

Quality Bio

Insight recently had the pleasure of working with Quality BioResources on a newly designed website and an updated AdWords campaign to help increase traffic to their website.

Insight completes several different steps when working with a new client on a website project, including:

  • Research
  • Strategy
  • Design
  • Coding & Content
  • Search Engine Optimization
  • Browser Testing and QA

The new website Insight designed and programmed for Quality BioResources brings a modern and professional feel while showcasing the cutting edge technology that makes their company a trusted resource of lyophilization for medical, veterinary, bioresearch, cosmetic and other industries.

Check out the newly designed website here:


Google AdWords Campaign

In addition to the website, Insight also worked with Quality BioResources to improve their Google AdWords advertising. Before Insight adjusted their campaign, the click-through rate was under 0.25%. After revamping their campaign strategies and monitoring the account for three months, we have more than tripled their click-through rate.

In addition to the increased click-through rate, Quality BioResources was capturing less than 10% of the search impression share. This means that of all the searches conducted on Google’s search platform related to their industry, their AdWords ads were displaying less than 10% of the time. Three months later, they have captured over 50% of the current search impression share.

Insight is very excited about working with Quality BioResources. If you’re wondering if your website and online marketing are working for you, our digital team can provide a free analysis. Just give us a call at 605.275.0011.

Before Website Redesign After Insight’s Redesign
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