If you build it (a website), will they (customers) come?
The Internet is not a Field of Dreams where visitors will just come walking through the virtual doors (or rows of corn). Once you have invested in creating a website with valuable content, you need to tell people about it! Organic SEO (Search Engine Optimization) is a long-term strategy to drive traffic to your website – it takes time for search engines to crawl your site, analyze it for keywords, and ultimately decide if it provides relevant information for various searches. After launching your new website, a combination of marketing tactics (online marketing, direct mail, broadcast) ensures that your business will be visible to targeted audiences from day one.
