What’s changed? That is the all-encompassing question you must constantly ask yourself to ensure you are receiving the most benefit from your marketing strategy, positioning and materials. 

A marketing overhaul can be beneficial if you have updated or added to your products or services, if your brand has evolved to better reflect your market position, market changes have affected your industry sector, or if consumer wants or needs have changed.  

Undergoing a brand audit and reviewing consumer preference research is a good place to begin to identify if a marketing overhaul is right for your business or organization.