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Insights:How long is too long for a Domain Name?

February 17, 2020

At Insight Marketing Design we work on a lot of naming projects. We name new businesses, we rename old businesses, we name organizations, we name products, we name initiatives, we name events. In other words, you name it and we’ve probably named it.

When naming a company or a new division of a company, we always search to see if there are suitable domain names available. A domain name is the words that make up the address where Internet users can access your website. For example, our agency’s domain name is And, in today’s economy, getting people to visit your website is vital to success.

The challenge with developing a good domain name is that as of December 2019 there were over 1.7 billion registered websites and that number keeps growing every second.

So if a company’s name is descriptive of what they do, it can be pretty tricky finding a memorable domain name that is available.

Fortunately Insight’s digital team and marketing strategists are pros at creating great domain names. We always look for names that make sense with our clients’ business name and/or business sector. We also try to find the shortest appropriate DNS as possible because shorter is easier for future websites visitors to remember and also reduces the chances of a person typing it in wrong.

Of course, with the ever-growing website population, it’s good to know how long is the longest possible DNS allowed. Well, it would look something like this –

That’s the maximum of 253 characters a DNS name is allowed to use today. Go ahead and see if you can type it in without referring back to it. Kind of tough, isn’t it?

If you’re looking for a new name or a new DNS give us a call, we promise we won’t use all the characters we’re allowed.

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