Center for Family Medicine

This medical clinic is unique, since it serves a large immigrant population that is not familiar with the United State’s healthcare system. In many instances, they do not speak English. Insight was asked to create marketing to reach this audience and provide a level of comfort to encourage potential patients to visit.

Brand Development, Experiential
This outdoor approach uses various flags to draw the attention of foreign-born citizens, as well as promoting the highest level care available.
Brand Development, Experiential
Based on research, many of Center for Family Medicine patients utilize mass transit. Insight developed a series of bus bench placements in both English and Spanish to reach the target audience.
Brand Development, Broadcast
This attention-getting spot was created to highlight both the superior care and the clinic's ability to provide healthcare services in many languages.
Brand Development, Campaign, Digital Marketing
A robust digital ad campaign was created to promote the ease and convenience of getting care at Center for Family Medicine. The ads click through to targeted pages on the client’s website and encourage people to visit or make an appointment.
Brand Development, Campaign, Digital Marketing
Brand Development, Campaign, Digital Marketing
A robust digital ad campaign was created to promote the ease and convenience of getting care at Center for Family Medicine. The ads click through to targeted pages on the client’s website and encourage people to visit or make an appointment.