South Dakota Park Prescription
Advertising • Social Media • Digital Marketing • Content • Collateral • Point-of-Sale
The Nutshell
People in South Dakota can get prescriptions for a free state park day pass to get fresh air and exercise. We needed to write more scrips.
The Light Bulb
Side effects from prescriptions don’t have to be scary and gross.
The Work
We used images of people enjoying a South Dakota state park as the canvas for “side effects” messaging like gaining a healthy glow, a reduced risk of cancer and exposure to nature’s visual effects. The campaign tagline, “The Outdoors Will See You Now,” brought both consumer and physician assets together under one banner.
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