Immunize South Dakota
ADVERTISING • Brand Positioning • Social Media • Digital Marketing
The Nutshell
In the battle for the “vaccine undecided,” we were tasked with increasing vaccine confidence among South Dakota residents.
The Light Bulb
Sometimes great people aren’t great sources of vaccine information and facts.
The Work
To raise vaccine confidence, we went after the various sources of information people are exposed to – willingly or not. We created characters that everyone could identify with and positioned them as fantastic people, but people who don’t have the background to dispense reliable vaccine information.
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Check out our work for some other clients.
