Childcare Campaign
Branding • Advertising • Collateral
The Nutshell
South Dakota’s population has grown rapidly in the last 10 years, but the number and quality of childcare options and professionals hasn’t kept up. We were brought in to close the gap.
The Light Bulb
To expand the talent market and take the profession beyond babysitting, we had to elevate the qualities that make people great childcare professionals.
The Work
There’s no one thing that makes someone great at childcare, so we peeled back the layers of the individuals that comprise a healthy childcare workforce. Bright graphics kept the campaign focused on kids, while the messaging painted childcare in a new light.
Want to see more?
Check out our work for some other clients.
