Move Your Way
Advertising • Social Media • Digital Marketing • Content • Collateral • Point-of-Sale
The Nutshell
South Dakotans weren’t exercising enough. We were asked to get them moving.
The Light Bulb
Take the notion of exercise out of the gym and the time commitment out of the equation.
The Work
Any campaign to promote physical activity needs to be pretty kinetic itself. Bold graphics and motion led the visual charge, with inclusive iconography welcoming all South Dakotans into the campaign. Messaging helped people recognize unseen opportunities to be physically active while helping them measure progress in smaller victories.
Want to see more?
Check out our work for some other clients.
