Insight Marketing Design’s work for Eastman Kodak began with the question, “Are there niche markets for Kodak’s inkjet printers?” Insight identified scrapbookers as a fast-growing market for Kodak printers, based on high usage and desire for quality printing. Follow up retail marketing services included scrapbook convention coordination and Facebook advertising for this very digitally savvy consumer.

Campaign, Digital Marketing
Facebook advertising targeted digitally savvy scrapbookers.
Campaign, Digital Marketing
As part of the digital campaign, Insight developed landing pages with additional product benefits.
Campaign, Experiential
Scrapbookers love to meet at conventions. These floor graphics provided visibility for Kodak at the conventions.
Campaign, Digital Marketing
Kodak's online marketing campaign alerted scrapbookers to the benefits of Kodak inkjet printers.