The University of Sioux Falls asked Insight Marketing Design for some smart ideas to increase enrollment in the Continuing & Professional Studies programs. We delivered more students with a big promise promoted by a combination of targeted digital marketing and engaging traditional communications.
Social Media & Digital Marketing
This “Real People, Real Answers” social media campaign provided an opportunity for prospective students to ask questions to actual students in the continuing education programs they were interested in. It proved to be a very effective approach to leverage the back and forth communication that only social media can deliver.
People need a compelling reason to commit time and money to continuing their education. These targeted online display ads invited them to see how they could get more.
Video, TV & Radio
“More” means different things to different people. This inspirational television commercial allowed the viewer to define what “more” means to them.
Graphic Design & Illustration
Simple message. Big promise. This bold billboard made potential students want more.