Nexus
Branding • Advertising • Collateral
The Nutshell
South Dakota Department of Social Services was launching a new digital tool that makes it easier for people in need to get the services they’re entitled to. We partnered with DSS to create the brand from scratch and launch it with a bang.
Audience: Service Seekers
The Light Bulb
In a world where the burden of responsibility was falling on the needy, we decided to flip the script.
The Work
With a vibrant brand identity in hand, we used elements of it in all marketing materials to show the power of connection. Split provider and recipient audiences required an equally unique messaging strategy for each.
Audience: Service Providers
Want to see more?
Check out our work for some other clients.
