Lead Poisoning Campaign
Advertising • Social Media • Digital Marketing • Content • Collateral • Point-of-Sale
The Nutshell
South Dakota has thousands of homes with old, lead-based paint, which is the leading cause of childhood lead poisoning. We had to turn a silent threat into a loud call to action.
The Light Bulb
Let’s get people to see something they walk past every day in an entirely new light.
The Work
Paint gave us a lot of interesting visual elements to explore, and the idea of a simple paint chip became the anchor of the campaign. We also added to the tension by putting a spin on the concept of a home always being a place of safety and growth.
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Check out our work for some other clients.
