Undo the Risk Campaign
Branding • Advertising • Collateral
The Nutshell
Thousands of South Dakotans suffer from chronic health conditions. Thousands more could avoid it if we made the risks mean something and inspired them to test.
The Light Bulb
To get people to treat themselves with importance, we brought other important people into the conversation.
The Work
After establishing a clean and vibrant brand, we used black and white photography to tell our stories of human connection. In behavior change terms, we gave them “a hug” while we delivered the message to take action.
Want to see more?
Check out our work for some other clients.
