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Clearly Creative
building a brand A brand story that’s truly epic

everyone defines epic in their own way Dani wants more

1550 lbs/ft of torque.
Tons of dirt and rocks.
Smashing down stereotypes.

Dani doesn’t want a boring career – she wants an epic future.

Lake Area Technical College Brand Character | Insight Marketing Design Brand Stories
Latc Brand Logo

A typical four-year college degree isn’t for everyone. For students like Dani, earning a degree in two years for a career that can involve huge earth movers, emergency medicine or massive wind turbines is their path to an epic future.

This is a promise that the hands-on approach of Lake Area Technical College delivers on every day.

Students’ desire for an epic future are the building blocks of Lake Area Technical College’s brand story.

Lake Area Technical College Brand - It is You | Insight Marketing Design Brand Stories
Lake Area Technical College Branded ad | Insight Marketing Design Brand Stories
Major in Epic Never settle for boring

It can be loud, sweaty and dangerous – but never dull. Insight worked with LATC to bring their epic brand story to life through a television campaign showing the many ways students can roll up their sleeves and create their own EPIC story. Lake Area Tech has enjoyed year-over-year growth in enrollment during Insight’s long history of partnering with them.

We have experienced enrollment growth each year and I highly recommend Insight to any organization looking for effective marketing materials and strategic media placement.
LuAnn StraitDirector of Institutional Relations
Lake Area Technical College