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Clearly Creative

Are a Tagline and a Slogan the Same Thing?

April 4, 2022   |   Category: Branding

While people often use the terms tagline and slogan interchangeably, they are actually different marketing tools.  A lot of the confusion comes in because they […]

Are Your Brand Assets Up to Snuff?

March 1, 2022   |   Category: Branding

Brand assets can be incredibly valuable and translate into business success. For example, Apple’s brand assets are estimated to be worth more than $263 billion […]

Is a Cloned Thank You as Good as The Real Thing?

September 7, 2021   |   Categories: Branding, Marketing Insights

Marketers know personal messages can be a powerful way to build brand loyalty. Of course, consumers aren’t easy to fool, so when they see a […]

What Type of Logo is Right for You?

August 10, 2021   |   Categories: Branding, Marketing Insights

Logos are an important part of creating or growing a brand for your business or organization. In addition to providing an obvious identifier, your logo […]

Empathetic Marketing

July 19, 2021   |   Categories: Branding, Marketing Insights

In today’s crowded marketplace it is difficult for consumers to see the difference between companies. This is made even more difficult due to the real […]

Have you heard about sonic logos?

October 15, 2020   |   Categories: Branding, Marketing Insights

Whether you know it or not, you’re exposed to sonic logos all the time. Like a visual logo, a sonic logo is a way to […]

What’s happening to brand loyalty?

July 30, 2020   |   Categories: Branding, Marketing Insights

A pandemic, social unrest, divisive politics and supply chain breakdowns make it seem like things couldn’t get much worse. But recent research indicates for brand […]

Is your brand ready for a brand-new decade?

December 31, 2019   |   Category: Branding

Goodbye 2019, hello 2020! The changing of a year is often a time of personal reflection and goal setting. It’s also a good time to […]

Day 6 of the 12 Days of Creative!

December 18, 2019   |   Categories: Branding, IMD Culture

We wish you a well-managed Christmas, we wish you a well-managed Christmas and a happy fulfillment. That’s music to Insight’s Office and Production Manager, Kelcey […]