The Center for Family Medicine is unique, since it serves a large immigrant population that is not familiar with the United State’s healthcare system. In many instances, they do not speak English. Insight was asked to create marketing to reach this audience and provide a level of comfort to encourage potential patients to visit.
Video, Online Marketing, Bumper Ad
A heartfelt, six-second bumper ad was created for use online to increase brand awareness and aid in recall. This execution clearly positions Center for Family Medicine as a clinic for the entire family.
Media Placement
A robust digital ad campaign was created to promote the ease and convenience of getting care at Center for Family Medicine. The ads click through to targeted pages on the client’s website and encourage people to visit or make an appointment.
Brand Development, Graphic Design & Illustration
This outdoor approach uses various flags to draw the attention of foreign-born citizens, as well as promoting the highest level care available.
Media Placement, Video, TV & Radio
This attention-getting spot was created to highlight both the superior care and the clinic's ability to provide healthcare services in many languages.
Brand Development, Graphic Design & Illustration
Based on research, many of Center for Family Medicine patients utilize mass transit. Insight developed a series of bus bench placements in both English and Spanish to reach the target audience.
Brand Development, Experiential Design, Graphic Design & Illustration, Non-Traditional Marketing
Engaging interior graphics and wayfinding signage promote the Center for Family Medicine brand while also reassuring patients that CFM can translate hundreds of languages, including theirs.
