Oro Agri is a global agri-chemical company that produces adjuvants and other products to improve plant growth and the efficacy of inputs. They selected Insight Marketing Design to help improve the company’s growth and spread the word about adjuvant usage on today’s farms.
Graphic Design & Illustration, Media Placement
The 2015 campaign focused on the Oro Agri adjuvants' ability to spread over a leaf surface. The print concept demonstrated this product benefit by covering crop leaves with the body copy of the ad. Individual ads using crop-specific leaf images were designed for specific crop publications, from almond trees and cotton to corn and wheat.
Graphic Design & Illustration, Media Placement
One of the key benefits of Oro Agri adjuvants is their versatility. This magazine campaign, featuring original photography, highlights this fact by comparing their products to the other most versatile thing you find on a farm: the farmers themselves.
Graphic Design & Illustration, Media Placement
Controlling weeds and pests are among the biggest challenges producers face. This campaign, featuring original illustrations by Insight's Executive Creative Director, was designed to demonstrate how Oro Agri products makes pesticides more effective, while also demonstrating how these products are ideal for a wide variety of applications.
Graphic Design & Illustration
Insight created custom "mode of action" illustrations to explain WETCIT's effects at the cellular level. The illustration is part of a long-form video about TransPhloem™ technology.
Web Development
Insight created a responsive website that helps tell the Oro Agri story. In addition to highlighting the product line with videos and technical data, we also created pages that focus on the science behind their products. The website also includes a unique product selector feature that allows growers to answer a series of questions that lead to recommended Oro Agri products based on their needs. Visit: oroagriusa.com
