Branding • Identity Great care translates in any language
The Center for Family Medicine is unique, since it serves a large immigrant population that is not familiar with the United State’s healthcare system. In many instances, they do not speak English. Insight was asked to create marketing to reach this audience and provide a level of comfort to encourage potential patients to visit.
The Center for Family Medicine billboards were placed in areas that had high immigrant populations. Being able to discuss health issues in your native language is a big plus for those who are not fluent in English.
This attention-getting spot was created to highlight both the superior care and the clinic’s ability to provide health care services in many languages.
The Center for Family Medicine serves a large immigrant population. To ensure everyone who visits gets the most out of the site we included fast translation capabilities for dozens of languages.
The Center for Family Medicine blog features a wide variety of health care topics for people of all ages. It also covers topics that people who have moved from other countries may not be familiar with, such as immunization requirements for U.S. citizens.
Center for Family Medicine
Engaging interior graphics and wayfinding signage promote the Center for Family Medicine brand while also reassuring patients that CFM can translate dozens of languages, including theirs.
Engaging and informative, these social media posts were designed to reflect the diverse ages and ethnicities that make up Center for Family Medicine’s patient population.
Based on research, many of Center for Family Medicine’s patients utilize mass transit. Insight developed a series of bus bench placements in both English and Spanish to reach the target audience.