A new name was the beginning of a fresh new brand look for Lake Area Technical College. A new logo was created to reflect the college’s forward-looking approach to education. Letterhead, envelopes and business cards were designed with new graphics to create brand consistency at all touch points.
TIKTOK MARKETING Maximizing the power of social media
A college education is an investment. These dynamic TIKTOK ads showed future students what the return for their investment could be.
Insight has been our marketing partner for over a decade. Year after year they continue to produce unique, attention-getting broadcast, digital and traditional marketing materials that get noticed. We have experienced enrollment growth each year and I highly recommend Insight to any organization looking for effective marketing materials and strategic media placement.
LuAnn StraitDirector of Institutional Relations Lake Area Technical College
Print Collateral Get a look at a different kind of viewbook
An epic look, for an epic college. The Lake Area Technical College viewbook design is intentionally unlike any other college viewbook, because the school is unlike any other.
Video Production It’s all about you
While this long form video shows prospective students what Lake Area Technical College is all about, the payoff is that the college is really all about you; your dreams, your hope and your epic future.
Virtual Tour See the campus from anywhere
With the virtual campus tour, prospective students can visit the school from anywhere. The self-guided video allows viewers to see a large portion of the school including classrooms, labs, workshops, common areas and much more with a click of their mouse. It’s a visit that doesn’t require travel.