branding • identity Make your story EPIC
A new name was the beginning of a fresh new brand look for Lake Area Technical College. A new logo was created to reflect the college’s forward-looking approach to education. Letterhead, envelopes and business cards were designed with new graphics to create brand consistency at all touch points.








A college education is an investment. These dynamic TIKTOK ads showed future students what the return for their investment could be.
Lake Area Technical College
VIEWBOOK DESIGN


An epic look, for an epic college. The Lake Area Technical College viewbook design is intentionally unlike any other college viewbook, because the school is unlike any other.
While this long form video shows prospective students what Lake Area Technical College is all about, the payoff is that the college is really all about you; your dreams, your hope and your epic future.
With the virtual campus tour, prospective students can visit the school from anywhere. The self-guided video allows viewers to see a large portion of the school including classrooms, labs, workshops, common areas and much more with a click of their mouse. It’s a visit that doesn’t require travel.