The University of Sioux Falls asked Insight to increase enrollment in the Continuing & Professional Studies programs. We delivered by showing how additional education can help a person rewrite the story of their life. The new positioning promoted how much more a USF degree can help you achieve.
MBA LANDING PAGE
Website Design Increasing conversion
Insight combined digital and social marketing campaigns with a landing page developed specifically to continue the conversation. By driving interested people to the landing page we made the process of applying to the college’s programs fast and easy.
Social Media • Digital Marketing Real People, Real Answers
This “Real People, Real Answers” social media campaign provided an opportunity for prospective students to ask questions to actual students in the continuing education programs they were interested in. It proved to be a very effective approach to leverage the back and forth communication that only social media can deliver.
Digital Marketing Ready for More
People need a compelling reason to commit time and money to continuing their education. These targeted online display ads invited them to see how they could get more.
Insight has raised the bar on University of Sioux Falls’ marketing efforts for adult and graduate learning, and the team is a delight to work with. I’d say Insight’s responsive approach—specifically the ability and willingness to listen closely when needed and be available when needed—makes Insight shine.
Sarah StrasburgDirector of Marketing and Communications University of Sioux Falls
Video, Broadcast Production On the right path
Additional education can move a career forward and this 30 second commercial reinforces that idea by taking viewers on a traveling tour of the campus while promoting the many benefits of the Continuing & Professional Studies programs.