Rosenbauer builds custom emergency vehicles for clients around the globe. When they needed new graphics and collateral materials to heat up sales, they called Insight Marketing Design.
Brochures, Collateral & Graphic Design
Important technical information is delivered beautifully in this series of engaging product brochures. Extensive retouching resulted in dramatic imagery that captures the elegance and exacting workmanship found on every piece of Rosenbauer fire apparatus.
Magazine Ads, Design & Branding
Bold graphics and messaging capture the understanding and commitment that goes into every Rosenbauer fire fighting vehicle. While the imagery may be frightening, the results delivered by this magazine campaign were out of this world.
Graphic Design & Illustration
A few examples of the over 25 brochures Insight created to highlight the many varieties of trucks and options available from the Rosenbauer line.
Graphic Design & Illustration
A combination of 3D illustration and photography answered our client’s question about how to show the roominess of their fire engine cabs.
Graphic Design & Illustration
This 3D illustration style was developed to show the inner working of separate components within the vehicle’s cabs.
Graphic Design & Illustration
For serious lifesaving equipment, what’s underneath is just as important as what is on the outside. Insight created this exploded view of a Rosenbauer chassis and cab components to allow prospective customers to get a real feel for the quality and dependability of these vehicles.
Online Marketing & Digital Ads
These bold banner ads were designed to be frighteningly effective. By featuring mythical beasts, they drove real-world conversions in high numbers.
3D Illustration & Design
Insight created these technically accurate 3D illustrations from CAD drawings to promote Rosenbauer’s new Viper and Cobra lines of fire trucks. Used in both print and digital mediums these graphics have helped these trucks become hot sellers.
Instructional Material & Original Illustration
Modern fire fighting equipment can be very complex. To ensure first responders could quickly understand how to use Rosenbauer equipment safely, Insight’s in-house artists created these easy to understand, educational line drawings
Brand Development, Experiential Design
Insight created custom truck graphics to highlight Rosenbauer’s role as the official fire truck of NASCAR’s Charlotte Motor Speedway and Bristol Motor Speedway.
Brand Development, Experiential Design, Graphic Design & Illustration
The Department of Defense ordered 16 trucks and asked them to be sent into action as soon as each truck was ready. Rosenbauer America wanted to show the entire line up, so Insight created the final image using the modifications to the same truck. The result was a poster-perfect lineup.
Brand Development, Experiential Design, Graphic Design & Illustration
When the fire trucks are spread out around the world, but the final ad must show all nine trucks together in one scene, Insight’s design solution was to build 3D models and place them in the ideal location to create the perfect image.
