For the 10th consecutive year, Candy Van Dam addressed students in the University of Sioux Falls Marketing class last week.
Invited by USF instructor Steven Herman, Candy talked about the process of branding and provided some real-world examples of “before” and “after” for the class to consider.
This year Candy also presented the marketing campaign Insight Marketing Design developed for USF’s Continuing and Professional Studies Program. She presented several of the campaign’s marketing components, including billboards and online ads that have begun airing in the local market. Candy discussed how the campaign was developed and how Insight’s creative team is working collaboratively with USF’s leadership to launch the new campaign.