While Cooper Enterprises manufactures store fixtures, office furniture and industrial wood components, their real specialty is providing their clients with solutions — no matter how complex the challenge. So when they decided it was time to update their online presence, they came to Insight because they knew we love a good marketing challenge.
Digital Design, Programming, Website Development
“Working with the team at Insight has always been a wonderful experience. They have managed our Google Ads campaigns for 2 years and have designed our website. When the COVID-19 pandemic hit, my company wanted to launch an online store to sell new safety products. Due to the urgent situation, we needed the store launched as soon as possible. Insight was able to design, program and launch our store in less than one week. And, they did a fantastic job. The site was visually appealing and very easy to navigate. They helped us with a digital marketing plan, and we are very appreciative of their hard work to make our e-commerce endeavor successful. They are always responsive and professional when communicating with us.”
There’s a lot of moving parts to this manufacturer’s products and there are just as many products that needed to be shown online. Insight created an easy to navigate, dynamic website that told Cooper’s story and delivered super easy way-finding.
We also created a series of animated ads featuring their new golf cart partitions – driving customers to their website to place orders.
Graphic Design and Illustration
“While we were launching the online store, we had a great opportunity to participate in a promotional email campaign with a third-party media company. The html email content was due the following day. Insight understood the urgency and importance of having this marketing campaign. They designed the email in time for the campaign, which promoted one of the new products on our online store. It was a very effective email, as our revenue generated in one day from the campaign covered our marketing investment.”
Cooper Enterprises, Inc.
Art Direction, Online Marketing, Digital Media Placement
We created a series of animated online ads to promote various product lines. In addition to the compelling messaging, a hyper-targeted approach was used to ensure we were talking to the right people.