South Dakota’s Supplemental Nutrition Assistance Program (SNAP) helps low income South Dakotans buy the food they need to stay healthy. To ensure these funds are not misused, the South Dakota Department of Social Services asked Insight to help raise awareness of the penalties for fraud. This campaign definitely gave “food for thought” a new meaning.
Website Design
Whether you wanted to learn more about the SNAP program or how to report fraud, this Insight Marketing Design-created website gave you all the facts in a clean and engaging way.
Outdoor, Graphic Design, Media Placement
Strategically placed billboards brought the state’s anti-fraud message to the general public.
Newspaper Ads, Graphic Design, Media Placement
A series of small space newspaper ads ran in multiple pages of local newspapers to keep SNAP’s anti-fraud message top-of-mind.
Video, TV & Radio
You’re going to want to check out this anti-fraud television spot that takes place at the checkout counter.
Graphic Design, Signage, Point of Purchase
Window clings were created for food store entryways to remind people using snap benefits to follow the program rules.