The marketing goal for the Black Hills Urgent Care clinic was to educate healthcare consumers about the variety of primary care services available, from treating illness or injury to occupational medicine.
Graphic Design & Illustration
Brand identity and print components were designed to uniquely communicate Black Hills Urgent Care’s medical services.
Graphic Design & Illustration
A series of health fair banners feature medical and non-medical elements combined in unusual, memorable designs.
Graphic Design & Illustration, Media Placement
An urgent care message designed to reach the Black Hills’ large tourism audience.
Graphic Design & Illustration, Media Placement
Billboards reach residents and tourists with Black Hills Urgent Care’s message. Insight developed billboards, radio and televisions with consistent visuals and messages.
Graphic Design & Illustration, Media Placement
Insight extended the campaign to Black Hills Occupational Medicine, part of the same physician-owned organization.
Graphic Design & Illustration, Media Placement
The “Bounce Back Quicker” campaign included print ads, billboards, television and radio.
Website Design
Responsive design and programming allow Black Hills Occupational Medicine’s website to display correctly on all types of devices.
Website Design
Responsive design and programming allow Black Hills Urgent Care’s website to display correctly on all types of devices.
Graphic Design & Illustration
Rack cards look like bandages.
Media Placement, Video, TV & Radio
The “Bounce Back Quicker” television commercial features 3-dimensional animation developed by Insight’s broadcast department.
Media Placement, Video, TV & Radio
“Surrender,” a 30-second television spot, was produced in-house by Insight’s illustrators and broadcast animators.
Media Placement, Video, TV & Radio
The 30-second radio commercial “Surrender” was part of the multi-media campaign to consumers.
Media Placement, Video, TV & Radio
The 30-second radio commercial “Bounce Back Quicker” was part of the integrated media campaign to consumers.