Smaller, independent healthcare facilities need to use a “big voice” in marketing. The Sioux Falls Surgical Hospital’s campaigns took a non-traditional approach to healthcare advertising with patient-focused messages and even humor.
Graphic Design & Illustration, Media Placement
Familiar medical instruments are integrated into a series of print ads.
Graphic Design & Illustration, Media Placement
Differentiating itself from the larger hospitals was a key goal in the hospital's marketing strategy.
Graphic Design & Illustration
Insight used smart, clean design in the hospital's print collateral.
Graphic Design & Illustration, Media Placement
Simple graphics immediately communicate the message of the print ad.
Media Placement, Video, TV & Radio
A radio campaign focused on some unusual "sports injuries."
Media Placement, Video, TV & Radio
Insight wasn't afraid to use humor in the hospital's radio campaign.
Media Placement, Video, TV & Radio
The goal of this radio campaign was to create awareness that patients could choose Sioux Falls Surgical Hospital for sports injury treatment.