Marketing in the Moment
Insight has created a free marketing eBook which includes 20 micro-insights designed to help marketers better deal with crises and navigate the COVID-19 pandemic. The insights you’ll find in the book are also applicable to a wide variety of unexpected situations that may affect businesses in the future. *Now through the end of 2020, Insight is donating $1 to Feeding South Dakota for each eBook download.
The show must go on...virtually
By now we're all used to live business events being canceled due to the pandemic. Trade shows, large meetings and even interoffice gatherings have been deemed too risky to hold. In addition, business travel has also come to almost a stand still. But each of these types of events and business practices serve an important function and even a major factor in a business's success.
How should you protect and promote your brand
through today’s challenges and be well positioned for a COVID-19-free tomorrow?
The simple answer is keep advertising.
The truth is that COVID-19 can be just as devastating to the health of a brand as it is to people. Companies that stop connecting with consumers may not only suffer now, but may also find they have lost relevancy and market share when the crisis has passed. We don’t want this to happen to anyone.
Advertising during challenging times builds consumer confidence in your brand and keeps you top-of-mind. And, when other companies withdraw from the world and go quiet, this creates a huge opportunity for the ones still connecting with consumers to rapidly grow brand loyalty, awareness and market share.
While strategies and tactics may change, the impact of your marketing can be even more powerful today.