ELO CPAs and Advisors has been meeting the Midwest’s accounting and business consultation needs for over 30-years. And when the firm needed a new, updated look that reflected today’s modern business sensibilities, they sensibly asked Insight to rebrand them.
Naming, Logo Design & Branding
ELO was originally the initials of the 3 founders. Insight updated the name by retaining the historic initials while also expanding the firm’s identity with “CPAs and Advisors.” The colorful and active feeling new logo was created to visually promote the new positioning and indicate that this was not a typical financial firm.
Photography & Retouching
One of an accounting firm’s biggest assets is its people. We made sure they all looked their best with this series of staff photography.
Digital Marketing & Display Ads
Insight developed extremely targeted online marketing to reach business people and drive them to the ELO website for conversion.
Brand Development, Graphic Design, Collateral
Bold color blocks and informative copy were utilized to make an impact and help close the deal for ELO CPAs & Advisors.
Graphic Design & Wall Graphics
First impressions are important. Insight used four different types of metal to create this impressive wall graphic that greets visitors to an ELO office.
Digital Design, Programming, Website Development
Who says accounting needs to be boring? Insight created a new ELO website to promote the energy and forward-looking approach they bring to every client relationship.