A purple balloon is the iconic element in CorTrust Bank’s new marketing campaign. From television and transit advertising to direct mail and newspaper, the financial institution’s aspirational message encourages customers to raise your expectations.
Graphic Design & Illustration, Media Placement
Billboards in rural markets connect with CorTrust’s ag banking customers
Graphic Design & Illustration
A de novo bank launch in Brooklyn Park, MN, began with a direct mail invitation to nearby residents and businesses.
Graphic Design & Illustration, Non-Traditional Marketing
Transit advertising provides a large canvas for CorTrust’s branding message.
Graphic Design & Illustration
Lobby posters offer point-of-service messaging in all CorTrust banks.
Graphic Design & Illustration
Large posters with messages about mortgages, personal banking, commercial banking and ag banking are displayed in bank lobbies.
Graphic Design & Illustration
Newspaper advertising is a key component in CorTrust’s annual marketing plan.
Media Placement, Video, TV & Radio
The unique visual element, a purple balloon, illustrates how CorTrust helps raise your expectations. The balloon, a 3-dimensional animation, was integrated into the live-action commercial.
Website Design
Insight Marketing Design relaunched CorTrust’s website with deeper content, more functionality and a responsive design in 2015.
Media Placement, Video, TV & Radio
This 30-second radio commercial focuses raising expectations among CorTrusts ag banking customers.
A 30-second radio commercial tells multiple stories of how CorTrust raises expectations.
Graphic Design & Illustration, Media Placement
The iconic purple balloon appears in CorTrust’s Commercial Banking campaign.
Each commercial banker selected a key client as the setting for his or her print advertisement.
The ads were strategically placed in local business publications with the goal of reaching business decision-makers.
Each month a new banker is featured in the campaign.
