2013 ADDY Awards – And the winner is…

April 2, 2013

The 47th Annual South Dakota ADDY Awards ceremony was held Friday, March 15th. For those who don’t know, an ADDY is an industry award from […]

Marketing Insights: Humor in Advertising

March 25, 2013

That’s funny. Let’s buy it! The first job of an advertising message is to make people take notice. One of the most effective ways of […]

Marketing Insights: Is that an ad in your pocket?

March 14, 2013

More people bought a Smartphone in 2012 than a PC. In fact, over 10 million iOS and Android devices were activated on Christmas day alone. […]

Marketing Insights: Words in the sky

March 6, 2013

Ever see a billboard? Chances are the answer is yes. Not just because they seem to be everywhere, but also because they’re huge. This is […]

Marketing Insights: Healthcare companies need to use their indoor voice

February 27, 2013

A promise is a promise. And that is just what your healthcare marketing is. A promise to your audience of what you offer, how you […]

Marketing Insights: Searching for better results

February 20, 2013

As of today there is more than a half billion active websites. That is certainly one huge haystack when you’re looking for a needle. The […]

Marketing Insights: Storytelling

February 12, 2013

Since the earliest days of mankind, storytelling is how people have shared ideas and taught lessons. “When Uck Uck tried to ride the Wooly Mammoth […]

Marketing Insights: Are TV commercials still relevant?

February 4, 2013

The sky is falling! The sky is falling! Or maybe it’s just slipping a little. While tv commercials as a marketing platform are certainly under […]

Marketing Insights: Social Media Truths

January 30, 2013

Marketing Insights: Selfish sinks social media. Social media platforms like Facebook, Twitter and Pinterest provide companies a great, cost-effective way to reach their consumers. Like […]