Google Ads automation comes of age
Thinking back to the early days in Pay-Per-Click (PPC) marketing, managers always felt that the best strategy was to maintain control over any given account […]
Facebook as a viable sales channel
If you’re a business selling direct to consumers, you’ve likely tried a bit of everything to reach your customers. Ads in local publications, radio and […]
5 simple ways to boost your email marketing
People like to buy from companies they know and trust. Naturally, building trust takes time. This makes email marketing a powerful and cost-effective tool for […]
I’ll be quick. 6-second bumper ads
For decades marketing professionals have been stressing that an ad should focus on a single thought. Something engaging and memorable that people will notice. Of […]
RIP Google+
Launched in 2011, Google+ was heralded as the next, and soon-to-be biggest, social media platform. It certainly seemed like a winner. Not only was it […]
Traditional ads vs digital ads
With the ever-growing proliferation of digital marketing, it’s only natural for marketers to wonder if going all digital is the smart move. Digital offers flexibility […]
Insight wins four national AVA Digital Awards
Insight Marketing Design was recently honored to receive four awards from the AVA Digital Awards show. Insight and our clients received two gold awards and […]
Is your website content still optimized?
‘Out of sight, out of mind” is an axiom that is as true in the real world as it is in the digital world. If […]
Why more people are saying “no” to online engagement.
Remember when a cat playing a piano or a dress of debatable color wooed the Internet? In the not-so-distant past, going viral or just reaching […]