Marketing Insights: Sharing emotions = social media shares
One of the hardest marketing goals to accomplish is the widespread sharing of a company’s message on social media. Social media sharing, if successful, can […]
Marketing Insights: Interactive advertising doesn’t have to be online.
When someone says interactive advertising, most people immediately think of online executions. Whether it’s a game, puzzle, questionnaire or any of the myriad other […]
Marketing Insights: Pinterest redesigns business page
Pinterest claims to be “The world’s catalog of ideas” but it has not hidden the fact that what it really wants to be is “The […]
Marketing Insights: Rebranding for Purpose and Possibilities
Insight Marketing Design recently completed rebranding a non-profit client that offers a variety of services for developmentally disabled adults. The client, formally known has ECCO, Inc., […]
Here’s the think
Recently, a fellow writer and friend of mine was responding to another person’s LinkedIn post. In his response he wrote “here’s the think” instead of […]
Really? Truth and hyperbole
As I sat down for “the world’s best cup of coffee” I considered if I needed “wings” today and should have a energy drink instead. […]
An important lesson from a school
The higher education industry has been facing a lot of turmoil lately. Hundreds of for profit colleges have gone out of business, including the recent […]
Should you go native?
The term Native Advertising has been around for less than a decade and it is still not 100% sure of what it is. The simple […]
Billboard business is going up
Digital marketing has been siphoning off dollars from traditional marketing vehicles like television, radio and magazine ads for a long time. More and more companies […]