5 shocking reasons list headlines work online
There is a never-ending stream of list-based headlines floating around the Internet. If you’ve spent even a few moments online today you most likely have […]
Multiple Networks Digital Campaigns
There’s a lot of digital landscape for marketers to cover. Most recent estimates suggest there are over 1 billion websites in cyberspace. Of course, that […]
Zika as Olympic gold?
In the world’s greatest sports venue, where heroes are made and confirmed, the media side of the Olympics may owe their biggest thanks to a […]
Embracing a shark
I was raised on a small coastal peninsula in Massachusetts called Cape Cod. Cape Cod is primarily just a summer destination for over-heated New Englanders […]
The serious business of business cards
In today’s digital world, skimping on a real world basic marketing tool can be costly. The basic tools I’m referring to in this case are […]
Infographics
An infographic is simply a combination of pictures and facts to convey a message quickly and clearly, this approach can be a powerful tool for […]
Tag – is yours it?
Developing the perfect tagline for your company can be a difficult process, but the fact that it can enrich your bottom line makes it worth […]
Stock vs Original Art
Stock art, including illustrations, photos, videos, music and digital effects, is existing art that marketers “rent” for a specific use. Some of it is very […]
Marketing Insights: For online video, quicker isn’t always better
For online video, particularly those on YouTube, the skip button is a constant worry of marketers. After all, a video ad does absolutely zero good if […]