Finding your brand voice
Every successful brand has a unique brand voice that reflects what the company is all about. A brand voice is simply the way a company […]
When you invest in print collateral, make it amazing!
In this hyper-digital world, has digital media killed the need for print collateral? Not quite. While some may view printed pieces as antiquated or unnecessary, […]
Can Science Make Your Ad Copy Unforgettable?
A few years ago scientists at RMIT University in Melbourne, Australia developed a typeface called Sans Forgetica that would help students better remember information they […]
Should your business branter?
Before you pull out the dictionary to see what, or who, a branter is you should know it’s another of the endless portmanteau (BTW – […]
New customers might be right Nextdoor
The COVID-19 crisis has altered the business landscape for most companies. At least one positive (for most) has been the increase in people deciding to […]
The leading 2020 words
From the name of this blog you’re probably thinking of some colorful words that encapsulate what 2020 was all about. Those words however are not […]
The colors of 2021
As the year comes to an end, the 2021 predications begin to bloom. One colorful prediction source is Shutterstock 2021 color predictions. Shutterstock is a […]
Have you gotten around to using Carousel ads?
Carousel ads are single, digital ad units that allow advertisers to include two to ten images or videos that rotate. This format works well on […]
The big benefits of B-roll footage
The simplest definition of B-roll footage is anything shot during a video (or film) shoot that is used to supplement your primary footage. As an […]